Jack Daniel's Old No.7 Tennessee Whiskey 700ml
They do things a little differently over at Jack Daniel's – and that’s what gives their Tennessee Whiskey its distinctive character.
They Charcoal Mellow their whiskey drop by drop, then let it age in their own handcrafted barrels. Experience determines maturity.
It’s what a whiskey experiences while inside the barrel and not simply how long it’s been there that gives it the rich color, character, and taste that we call mature. Mellowing our whiskey through ten feet of sugar maple charcoal, crafting our own barrels, and placement in the barrelhouse—each contributes to how our whiskey matures.
Age by itself isn’t a reliable measure of a whiskey’s quality and character. Which is why our tasters tell us when the whiskey is ready. We judge its quality the same way you do – with a sip.
They Charcoal Mellow their whiskey drop by drop, then let it age in their own handcrafted barrels. Experience determines maturity.
It’s what a whiskey experiences while inside the barrel and not simply how long it’s been there that gives it the rich color, character, and taste that we call mature. Mellowing our whiskey through ten feet of sugar maple charcoal, crafting our own barrels, and placement in the barrelhouse—each contributes to how our whiskey matures.
Age by itself isn’t a reliable measure of a whiskey’s quality and character. Which is why our tasters tell us when the whiskey is ready. We judge its quality the same way you do – with a sip.
